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The DOGUE story

My Story - Founder Simone Kingston

The concept of DOGUE was created back in 1997 when I set off to buy my beloved dog Gulliver his first jumper.  I was surprised to find there was actually no such thing, well nothing Gulls would be seen dead in.  So, I did what any style-conscious dog mother would do, I went home and knitted him one.

In the weeks to follow as Gulliver strutted the streets of Sydney in his new winter woollies, I was consistently being stopped and asked "where Gulls had got some fabulous knitwear from?"  It wasn't long before I realised that Australian dogs were being deprived of a World of Canine Couture and so DOGUE was created.

DOGUE opened its doors in 1998 with Gulliver and the dogs of Sydney barking in delight. DOGUE was a store that catered to every dogs whim.  With its own designer doggie label and a focus on pet fashion DOGUE was fresh and sophisticated and created overwhelming excitement amongst Sydney's well heeled dog owners.

DOGUE quickly gained respect within the Australian pet industry for its fashion oriented, high-quality products, its cool branding and service and became the go-to experts for the lifestyle magazines and television programs.

After six years of designing ranges just for the original DOGUE store, it was time to unleash our brand to the world and today our exciting collections are available to retailers worldwide.

I continue to solely design all DOGUE's ranges and am constantly inspired through my love of dogs, fashion, interiors and all things dogue!

I am forever grateful to my first dog Gulliver for his cold shaky bones and his need for a little something to keep the chill out...through him I have found a creative outlet I would never of dreamed possible.